A new survey released by Jobvite, a company that provides applicant tracking software, shows that 92% of employers are using or planning to use social networks for recruiting this year. This survey was taken by over 1,000 companies (source). Whilst I think this figure would not be as high for legal recruiters (as I’m not sure that all solicitors quite understand the importance of social media), it is clear that social media is becoming more and more important in the search for that elusive training contract.
Here are my top ten tips on how to use social media to complement your training contract search:
1. Make your profile “employer-friendly”.
Check your profiles on all social media site and make sure that you are happy with the content. If there is something there that you would not want an employer to see, delete it! If you really don’t want to remove the content, you can make your profile private to prevent future employers from seeing it. The downside of this is that you can’t use social media to promote yourself and it makes it clear to potential employers that you have something to hide.
Whilst on the subject, double-check the photos that you are tagged in or have shared on your social media profiles. Remove any that show you in a bad light (such as drunken party photos).
2. Your profile picture.
Choose a professional photo, preferably of you in a smart outfit or suit. Ideally, it will be a headshot where you are smiling and standing in front of a plain background.
3. Show your expertise.
Use your social media to show your knowledge of the law and the area that you want to specialise in. There are a few ways of doing this:
(a) Via blog posts;
(b) Answering questions as an expert on LinkedIn;
(c) In groups and conversations; and
(d) Using YouTube videos
4. Interact with relevant people.
In every social media site, there are ways of finding and interacting with relevant people, such as law firms, qualified solicitors/barristers, lecturers and legal bloggers. In twitter, I would add these people to a list so that you can find them quickly and easily when you want to read their updates and join conversations. Join conversations, share information that interests you and don’t be afraid to ask questions! It shows your passion for the law. Networking is key to a successful law career.
5. Research.
You can use social media to help you research law firms in readiness for applications and interviews. On LinkedIn, Facebook and Twitter, you are able to follow/like solicitors and read their updates, giving you the most up-to-date information about the firm.
6. Display your CV.
You can use LinkedIn to display your CV to potential employers. I would include a link to your LinkedIn CV on your other profiles to help draw traffic to it. You could also get creative and produce a video CV on YouTube and/or an infographic of your CV and experience. This will help you to stand out from the crowd.
7. Join Groups.
On LinkedIn and Facebook, you can find relevant groups for solicitors. This will help you to get involved in discussions, show your expertise and raise your profile.
8. Show your personality.
Law firms like to know that potential trainees have a life outside of the office. This has a two-fold impact: (a) it helps you to retain a good work-life balance so that you don’t get stressed, and (b) it helps you to interact with clients. Show off your hobbies (with the exception of anything offensive, or heavy partying!). In particular, highlight any team-working activities and charity work.
9. Job Searches.
On LinkedIn, there is a designated job search facility that you can follow and keep an eye on for relevant positions. In twitter, you can follow certain hashtags to keep an eye out for opportunities. Most social media sites have their own version of this that you can use.
10. Bring it all together!
Make sure that all of your profiles are consistent to help you establish your brand. You should think of yourself like a salesperson and you are the product! Does your message stay the same throughout all of the sites? Include links to all of your profiles on your email signature. I see emails from job seekers almost daily and I can tell you that most don’t do this! I would also include links to your profiles on your website and business cards.
One final note
I am not sure that law firms quite understand the importance of social media yet, although it has improved over the past few years. As such, I would not rely solely on social media to find a training contract. Use it to supplement your applications and to help raise your profile in the right circles.
What other tips do you have for using social media to help with your training contract search? Please share in the comments section below!